Privacy Policy

Effective Date: September 16, 2024

1. Introduction

Welcome to PL Bay LLC ("we," "our," or "us"). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.frontporchcafe.com, interact with us via SMS, or engage with Front Porch Cafe Franchise LLC.

2. Personal Information We Collect

2.1 Device Information

When you visit our site, we automatically collect certain information about your device, including:

• Device Information: Web browser, IP address, time zone, and cookies installed on your device.
• Usage Information: Web pages or products you view, websites or search terms that referred you to our site, and how you interact with the site.

We collect this information using:

• Cookies: Data files placed on your device that often include an anonymous unique identifier.
• Log Files: Track actions on our site, collecting data like IP address, browser type, and timestamps.
• Web Beacons: Electronic files used to record information about your browsing.

2.2 Order Information

When you make a purchase or attempt to purchase through our site, we collect:

• Order Information: Name, billing address, shipping address, payment information, email address, and phone number.

2.3 SMS Information

When you provide your phone number, you consent to receive SMS messages from us. Standard messaging rates may apply. You can opt out of SMS communications at any time by following the unsubscribe instructions provided in the message or by contacting us directly.

2.4 App and Location Information

Through the Front Porch Cafe App, we collect:

• Registration Details: Name, email address, date of birth, profile photo.
• Transaction Details: Debit or credit card details, purchase history.
• Location Data: Geographic location when you check in to a store or use the app for payments.

3. How We Use Your Personal Information

3.1 General Use

We use Order Information to:

• Fulfill orders, process payments, arrange shipping, and provide order confirmations.
• Communicate with you.
• Screen for potential fraud.
• Provide information or advertising related to our products or services based on your preferences.

3.2 Device Information

We use Device Information to:

• Screen for fraud and risk.
• Improve and optimize our site through analytics and marketing effectiveness.

3.3 SMS Communications

We use SMS information to:

• Send updates, promotions, and information related to our products and services.

3.4 App Information

We use information collected through the Front Porch Cafe App to:

• Improve app functionality and performance.
• Personalize services and promotions.
• Manage app-related promotions, competitions, and surveys.
• Provide enhanced store visit experiences.

4. Sharing Your Personal Information

4.1 Third Parties

We share your information with:

• Service Providers: Examples include Shopify for store management and Google Analytics for understanding site use. Learn more about their practices here: Shopify Privacy Policy and Google Privacy Policy.
• Front Porch Cafe Franchise LLC : To deliver services and marketing related to franchising.
• Legal Requirements: To comply with laws, respond to legal requests, or protect our rights.

4.2 Data Processors

PepperHQ Ltd operates as a data processor for the Front Porch Cafe App.

5. Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications. To learn more about targeted advertising, visit NAI. You can opt out of targeted advertising through:

• Facebook: Facebook Ads Settings
• Google: Google Ads Settings
• Bing: Bing Ads
• Digital Advertising Alliance: DAA Opt-Out Portal

6. Do Not Track

We do not alter our data collection practices in response to Do Not Track signals from your browser.

7. Your Rights

7.1 European Residents

If you are a European resident, you have the right to access, correct, update, or delete your personal information. Contact us at info@frontporchcafe.net to exercise these rights. Please note that your information may be transferred outside Europe, including to Canada and the United States.

7.2 Data Access and Erasure

You may request confirmation of the data we process and access to your personal data. This will generally be provided within 7-21 working days.

8. Data Retention

We retain Order Information for our records as long as necessary to fulfill the purposes described in this policy, unless you request deletion.

9. Changes

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

10. Contact Us

For questions, complaints, or more information about our privacy practices, contact us at:

• Email: info@frontporchcafe.net
• Mail: 2200 N. Croatan Hwy, Kill Devil Hills, NC, 27948, United States